Neon signs
Neon signs represent modernity and progress, and were a defining feature of cities in the 20th century. Their electrical light signified technological optimism and their glow evokes nightlife, desire and urban energy, closely tied to entertainment districts and consumer culture. Neon signs are a unique artform because they blends art and industry. Designers draw with light, bending tubes into fluid lines, typography and animations. Neon was discovered in 1898 and became popularised after Georges Claude demonstrated neon tubes in the 1910s. By the 1920s and 1930s, neon signs began to transform cityscapes with their vibrancy. From advertising to social messaging, neon signs are a form of cultural heritage.
Historical context
Curatorial tags
neon, advertising, commerce, 20th century, urban, cities